Mobile is not a trend; it is a reality: Will Platt-Higgins?blur=25

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair Oct 1, 2013 8:37 AM

523 entries battle it out at IDMA 2012?blur=25

From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members

Rahul Dubey Apr 5, 2012 6:04 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Microsoft Advertising expands to non-metros; Ybrant appointed for sales?blur=25

Microsoft Advertising expands focus to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa and appoints Ybrant Digital Limited as the sales house

exchange4media Staff Feb 9, 2012 7:21 AM

‘Brand owners need to evaluate the efficacy of digital media in the long term’?blur=25

“I think measurement in any business is really important. In fact, as ensuring targeted audiences and driving customised marketing campaigns starts becoming increasingly important, digital will emerge as a hugely powerful medium. However, a critical aspect that brand owners must realise is that in addition to measuring the immediate outcome, they need to evaluate the efficacy of digital media in the long term as well,” advises Neville Taraporewalla, Country Director, Advertising and Online, Microsoft India.

exchange4media Staff Aug 20, 2011 8:33 AM