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Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
With data, testing and brand safety shaping every brief, creative leaders ask whether agencies have turned too cautious, and where push-back should begin
This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it harder to isolate what actually drove sales
Sandhi Sarun Sep 24, 2026 9:05 AM