As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands

Sunidhi Vijay Jun 9, 2026 8:58 AM

This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts

Sunidhi Vijay Nov 13, 2025 9:03 AM

According to experts, for consumers, it is not just about brands offering conscious or sustainable products & services, but it is about the belief the organisation has towards sustainability

exchange4media Staff Dec 31, 2022 9:04 AM