nathabit
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
Sunidhi Vijay Jun 9, 2026 8:58 AM
This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts
Sunidhi Vijay Nov 13, 2025 9:03 AM