music-consumption-trends-india

6 in 10 Indians willing to pay for music if free options disappear: EY-IMI report

Majority of Indians Open to Paying for Music, EY-IMI Report Reveals?blur=25

According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spending more than an hour a day listening to it

e4m Staff Jul 27, 2026 11:54 AM

Only 14 million Indians pay for music despite near-universal streaming: EY-IMI report

Only 14 Million Indians Subscribe to Music Streaming Services?blur=25

The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable

e4m Staff Jul 27, 2026 11:08 AM