As part of a rebranding exercise, Movies Ok will be renamed as Star Gold 2

exchange4media Staff Jan 3, 2020 2:50 PM

Movies OK bets on OOH to promote newly acquired low budget movies?blur=25

The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata

Priyanka Nair Feb 8, 2013 7:57 PM

Are Hindi movie channels economically viable??blur=25

Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre

Synjini Nandi Jul 26, 2012 10:49 PM

Bollywood premieres back on movie channels?blur=25

In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall

Synjini Nandi Jul 2, 2012 7:48 PM

Hindi movie genre gets aggressive?blur=25

The culmination of IPL has led to a new look Max, a mass marketing blitzkrieg from Movies OK and another addition to the genre – Cinema TV

exchange4media Staff May 29, 2012 9:20 PM

STAR extends ‘Ok’ branding to Hindi movies?blur=25

STAR India is set to launch a second Hindi movie channel, Movies Ok, on May 6. Like Hindi GEC Life Ok, this channel too does not sport STAR branding

exchange4media Staff May 2, 2012 6:44 PM