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FMCG majors in India bet on momfluencers as trust drives marketing

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As FMCG brands invest more in momfluencers, creator earnings remain uneven, highlighting a gap between brand spending and influencer payouts

Shalinee Mishra Apr 29, 2026 8:48 AM

Muthoot FinCorp names Arun Kumar B as COO, Harjit Singh Takkar as CDO

Arun Kumar B appointed COO and Harjit Singh Takkar named CDO at Muthoot FinCorp?blur=25

Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank

e4m Staff Feb 25, 2026 12:58 PM

Amar Sinha moves on from Radico Khaitan

Amar Sinha resigns as COO of Radico Khaitan?blur=25

Amar Sinha was Chief Operating Officer of Radico Khaitan for close to a decade

e4m Staff Feb 23, 2026 9:49 AM

2025 and Beyond: How AI will revolutionize influencer marketing

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By 2025, AI tools are expected to redefine how brands choose, collaborate with, and evaluate influencers

Shalinee Mishra Dec 31, 2024 8:55 AM