message-marketing

Breaking Boundaries: How Click-to-Message marketing is flipping the IPL playbook

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Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its worth as an advertising powerhouse

Shantanu David and Sunidhi Vijay Mar 24, 2025 9:30 AM

Brands get the memo on message marketing this year

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2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

Shantanu David Dec 31, 2024 9:11 AM

Move over SMS: How Rich Communication Services is redefining message marketing

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With impressive results, RCS is throwing new life into the conventional SMS, unlocking new potential for marketers, say industry players

Shantanu David Nov 11, 2024 9:14 AM