melody

While their DNA remains same, legacy brands should evolve their communication: Mayank Shah

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At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation

Sunidhi Vijay May 22, 2026 8:31 AM

From Rome to Reels: How brands turned Melody into the internet’s sweetest viral trend

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After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold

Aryendra Khan May 21, 2026 8:33 AM

Melody goes diplomatic: How a ₹1 toffee became India’s biggest PR moment

PM Narendra Modi & PM Giorgia Meloni?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM