The platform provides direct video access to real consumers via large Crownit platform

e4m Staff Sep 24, 2024 5:46 PM

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources

Kanchan Srivastava Jul 11, 2024 8:42 AM

The American Marketing Association has come up with their definitions of marketing and marketing research based upon certain findings approved by a panel of active researchers

American Marketing Association Dec 26, 2022 12:16 PM