marketing-efficiency

Marketers say instinct still wins the breakthrough, even in the age of AI

Marketers Emphasize Human Intuition Over AI in Creative Decisions?blur=25

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & brand memorability still depend on human intuition

e4m Staff Jul 27, 2026 8:22 AM

Ajio writes a new chapter in marketing efficiency with Vserv AudiencePro

Ajio Boosts Marketing Efficiency with Vserv AudiencePro Partnership?blur=25

Growing market share and finding net new customers shouldn't stop at interest segments. Ajio went beyond platform assumptions to deterministic buyer signals from AudiencePro

NATIVE CONTENT Jun 5, 2026 9:13 AM