marketing-dollars

65% of our every marketing dollar buys an experience, not an ad: Vineet Sharma, AB InBev

Vineet Sharma, AB InBev?blur=25

Vineet Sharma, Vice President of Marketing and Trade Marketing at AB InBev India, talks to e4m about building experiences in a competitive and fastest-growing markets

Anuja Jain May 9, 2026 11:45 AM