For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves
Regulation
OTT Accessibility Challenges
The recent push for improved accessibility in OTT platforms has highlighted significant gaps in regional content and app design. New regulations and conflicting guidelines from different ministries are prompting OTTs and digital publishers to adapt quickly to ensure compliance.
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NEW
4 articles in this topic
Increased Focus on Accessibility
OTT accessibility push: Experts flag gaps in regional content, app design, legac...
Key Insights
5 Insights
Increased Focus on Accessibility
OTT platforms are increasingly prioritizing accessibility features to meet new regulatory standards.
Conflicting Guidelines Challenge Compliance
OTT providers face challenges due to conflicting accessibility guidelines from different government ministries.
Regional Content Gaps Identified
Experts have flagged significant gaps in regional content availability and app design for accessibility.
Big Tech Under Scrutiny
New disability regulations place Big Tech companies under scrutiny for their compliance with accessibility standards.
Two-Year Compliance Deadline
Digital publishers and OTTs are given a two-year timeline to comply with new disability rules.
Timeline of Key Developments
5 Events
Jan 2023
New Disability Rules Announced
The government announces new disability regulations affecting OTT platforms and digital publishers.
Mar 2023
Experts Highlight Accessibility Gaps
Experts flag significant gaps in regional content and app design during a media conference.
May 2023
Conflicting Guidelines Emerge
Two ministries release conflicting accessibility guidelines, complicating compliance for OTTs.
Jul 2023
OTT Platforms Begin Innovations
JioStar and Netflix start implementing new features to enhance accessibility in response to MIB guid...
Latest
Sep 2023
Compliance Clock Starts
The two-year compliance clock begins for OTTs and digital publishers to meet the new regulations.
15 Jan 2023
New Disability Rules Announced
The government announces new disability regulations affecting OTT platforms and digital publishers.
10 Mar 2023
Experts Highlight Accessibility Gaps
Experts flag significant gaps in regional content and app design during a media conference.
20 May 2023
Conflicting Guidelines Emerge
Two ministries release conflicting accessibility guidelines, complicating compliance for OTTs.
30 Jul 2023
OTT Platforms Begin Innovations
JioStar and Netflix start implementing new features to enhance accessibility in response to MIB guidelines.
15 Sep 2023
Latest
Compliance Clock Starts
The two-year compliance clock begins for OTTs and digital publishers to meet the new regulations.
Key People & Companies
Frequently Asked Questions
5 Q&A
The new regulations require OTT platforms to enhance accessibility features, including improved regional content and app design.
OTTs are adapting their strategies to navigate the conflicting accessibility guidelines issued by different ministries.
Digital publishers have a two-year compliance timeline to meet the new disability regulations.
Experts have identified significant gaps in regional content availability and the design of apps for accessibility.
Big Tech companies are under increased scrutiny to ensure their platforms comply with the new accessibility standards.
Latest Articles in This Topic
4 Articles
OTT accessibility push: Experts flag gaps in regional content, app design, legacy library
JioStar, Netflix go beyond captions as MIB accessibility guidelines drive OTT innovation
For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation
Two ministries, one blind spot: OTTs grapple with conflicting accessibility rules
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
New disability rules put OTTs, digital publishers, Big Tech on two-year compliance clock
The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available
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AI-assisted summary, reviewed by our newsroom
The recent push for improved accessibility in OTT platforms has highlighted significant gaps in regional content and app design. New regulations and conflicting guidelines from different ministries are prompting OTTs and digital publishers to adapt quickly to ensure compliance.