market-visits

The Art of Observation: Where great marketing insights really begin

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Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data

Ganapathy Viswanathan Aug 5, 2026 8:40 AM

In the age of AI and data, market visits remain the real source of consumer insight

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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight

Ganapathy Viswanathan May 18, 2026 8:10 AM