mahindra-lifespaces-marketing
Real estate is investing heavily in making the funnel more measurable and efficient, yet the closer a buyer gets to spending crores, the more its limits become visible, seven developers explain
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM