Sejal Bhonsle, General Manager, Wavemaker India, takes us through sessions on Blockchain and how Wavemaker decoded the path of purchase for brands on online platforms

exchange4media Staff Jun 20, 2019 2:20 PM

Ezekiel, a Publicis Groupe veteran, will report directly to WPP CEO Mark Read

exchange4media Staff Dec 17, 2018 8:40 AM

WPP names Wunderman's Pretorius as Chief Technology Officer, and WPP - GroupM's Pattison as Chief Client Officer

exchange4media Staff Oct 6, 2018 9:59 AM

Following allegation of personal misconduct against Sorrell at WPP, there are already a few names doing the rounds as to who will succeed him at what is the world's largest ad business

exchange4media Staff Apr 5, 2018 8:58 AM

Her responsibility is to get WPP agencies to work more closely together for its top 50 clients

exchange4media Staff Nov 3, 2017 8:55 AM

She will also continue as CEO of Maxus

exchange4media Staff May 19, 2017 8:12 AM

Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years from now

Priyanka Mehra Mar 29, 2017 9:36 AM

Lindsay Pattison, Global CEO Maxus, writes about what a woman should keep in mind while climbing the corporate ladder

Lindsay Pattison Sep 20, 2016 9:18 AM

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide

exchange4media Staff Sep 2, 2016 4:34 PM

Pattison believes that Maxus India is a self-sustained market, not only in terms of size, but it scores quite high in terms of qualitative skills, and is a star rated agency that has outplayed other markets in terms of qualitative skills

Priyanka Mehra Mar 9, 2016 8:58 AM

The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective.

exchange4media Staff Mar 3, 2016 8:19 AM

Pattison will co-locate between London and New York and will report to Dominic Proctor; she replaces Vikram Sakhuja, who will remain in the group

exchange4media Staff Oct 17, 2014 2:50 PM