lindsay-pattison
Sejal Bhonsle, General Manager, Wavemaker India, takes us through sessions on Blockchain and how Wavemaker decoded the path of purchase for brands on online platforms
exchange4media Staff Jun 20, 2019 2:20 PM
Ezekiel, a Publicis Groupe veteran, will report directly to WPP CEO Mark Read
exchange4media Staff Dec 17, 2018 8:40 AM
WPP names Wunderman's Pretorius as Chief Technology Officer, and WPP - GroupM's Pattison as Chief Client Officer
exchange4media Staff Oct 6, 2018 9:59 AM
Following allegation of personal misconduct against Sorrell at WPP, there are already a few names doing the rounds as to who will succeed him at what is the world's largest ad business
exchange4media Staff Apr 5, 2018 8:58 AM
Her responsibility is to get WPP agencies to work more closely together for its top 50 clients
exchange4media Staff Nov 3, 2017 8:55 AM
Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years from now
Priyanka Mehra Mar 29, 2017 9:36 AM
Lindsay Pattison, Global CEO Maxus, writes about what a woman should keep in mind while climbing the corporate ladder
Lindsay Pattison Sep 20, 2016 9:18 AM
In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide
exchange4media Staff Sep 2, 2016 4:34 PM
Pattison believes that Maxus India is a self-sustained market, not only in terms of size, but it scores quite high in terms of qualitative skills, and is a star rated agency that has outplayed other markets in terms of qualitative skills
Priyanka Mehra Mar 9, 2016 8:58 AM
The tool measures parameters such as ‘Share of Mood’, ‘Receptivity of Audience’ and ‘Appropriate Moment’ for engagement from a brand and audience perspective.
exchange4media Staff Mar 3, 2016 8:19 AM
Pattison will co-locate between London and New York and will report to Dominic Proctor; she replaces Vikram Sakhuja, who will remain in the group
exchange4media Staff Oct 17, 2014 2:50 PM
