left-digit-effect

The Psychology of Pricing: Why ₹999 works better than ₹1000

Gargi Sarkar, RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explains why ₹999 feels lighter, safer, more justifiable

Gargi Sarkar Nov 11, 2025 12:55 PM