Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement

Shalinee Mishra May 29, 2026 9:06 AM

Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns

Pooja Yadav Mar 3, 2026 8:26 AM

Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach

Sunidhi Vijay Jun 6, 2025 8:31 AM

LGD brands are slowly rewriting their brand narrative as the market perception gradually shifts

Sunidhi Vijay May 7, 2025 9:37 AM