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Adidas vs Nike: How the World Cup put an off-pitch rivalry back in the spotlight

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The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

Ad Review: LEGO unites football legends in a campaign fans couldn’t ignore

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LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history

Aryendra Khan Apr 7, 2026 8:19 AM