Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon

Shantanu David Jan 3, 2025 9:05 AM

Brands are keen to tap into the trends inspired by the show, increasing ad spends and creating campaigns that merge entertainment with marketing

Soumya Gawri Dec 31, 2024 9:05 AM

With Prime Video launching Channel K at an inaugural price of Rs 1 a month, streaming platforms are planning strategic investments to entice fans of Korean content

Shalinee Mishra Nov 23, 2024 9:14 AM

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor

exchange4media Staff Jan 21, 2022 12:31 PM

Users will now have access to premium Korean drama content dubbed in Hindi

exchange4media Staff Aug 5, 2020 12:10 PM