The transaction, announced last week, involves a partial acquisition and long-term commercial partnership with U.S.-listed Rich Sparkle Holdings

e4m Staff Jan 27, 2026 4:32 PM

Industry watchers believe that the campaign is a testament to the fact that influencer marketing has a lot of potential to grow and deliver spectacular geo-agnostic results for brands

Mansi Sharma Sep 29, 2021 8:26 AM

The 21-year-old TikTok star has created a short video skit with content-creator Viraj Ghelani in Lame's first-ever association with an Indian brand

exchange4media Staff Sep 28, 2021 10:44 AM