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From Kantara to KGF: How South studios are building franchise-led IP businesses?blur=25

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

Pooja Yadav Jan 15, 2026 8:35 AM

south OTT?blur=25

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry leaders

Pooja Yadav Dec 17, 2025 8:43 AM

‘KGF, Kantara, Hombale Films, Royal Challengers Bengaluru?blur=25

The Bengaluru-based production house is reportedly in advanced discussions to acquire a part-ownership stake in the IPL franchise 

e4m Staff Nov 19, 2025 2:07 PM

outdoor?blur=25

The campaign includes cut-outs at cinemas & outdoor sites, radio jingle and KGF: Chapter 2 star-cast visits at popular malls

exchange4media Staff Apr 19, 2022 2:33 PM

film?blur=25

The rights have been acquired by Zee Kannada, Zee Telugu, Zee Tamil & Zee Keralam

exchange4media Staff Aug 20, 2021 4:24 PM