Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers

Sunidhi Vijay Aug 25, 2025 9:03 AM

As the streaming giant rides on a 16% revenue jump in Q2 2025, co-CEOs Ted Sarandos and Greg Peters outline how creators, ads, and AI will shape the next phase of growth

e4m Staff Jul 18, 2025 11:12 AM

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers

Shantanu David Jul 3, 2023 8:25 AM

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

exchange4media Staff Jul 14, 2021 5:15 PM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

exchange4media Staff Jan 28, 2021 2:49 PM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM