The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups

Shalinee Mishra May 30, 2026 9:10 AM

Bengaluru has quietly built its own advantage, driven by linguistic diversity, youth-led subcultures, and digital-first audiences

Pooja Yadav Sep 9, 2025 9:05 AM

Myntra Fashion Superstar aims to identify India’s next big fashion influencer. The show is now up for its third season

exchange4media Staff Nov 10, 2021 8:17 AM