influencer-budget

Done renting attention: Go Zero shuts influencer budget, bets on in-house creators

Go Zero?blur=25

Announcing the decision on LinkedIn, founder Kiran Shah said the shift was driven by one fundamental challenge: the inability to clearly measure returns from influencer campaigns

e4m Staff Jul 27, 2026 3:32 PM

Influencer marketing is everywhere. But how much are brands really spending?

Brands Rethink Influencer Marketing Budgets Amid Rising Costs?blur=25

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM