Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back

Aryendra Khan Jul 30, 2026 9:25 AM

While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement

Vaishnavi Deshpande Apr 25, 2026 8:26 AM

Rajeev Toshniwal has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group

e4m Staff Jan 16, 2026 4:09 PM