Industry leaders want Budget 2026 to balance fiscal discipline with reforms, including rationalised gold import duties and GST, to boost affordability, formalisation and consumer confidence

Pooja Yadav Jan 31, 2026 1:35 PM

With data access tightening and advertiser demand disrupted, the Budget is a key test of whether India treats adtech as core digital infrastructure or just a discretionary marketing layer

Anuja Jain Jan 31, 2026 8:11 AM

As India approaches the Union Budget 2026–27, all eyes are on the Orange Economy, with creators, marketers, and platforms awaiting policies to shape the sector’s next growth phase

Shalinee Mishra Jan 15, 2026 9:23 AM