A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India

e4m Staff May 18, 2026 5:29 PM

India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours

Shantanu David Jan 12, 2026 9:39 AM