india-advertising-market

India’s ₹1.55 Lakh Cr ad market has a measurement problem. Digital is winning by default

India's Ad Market Faces Measurement Crisis as Digital Dominates?blur=25

With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital

Kanchan Srivastava Sep 3, 2026 8:58 AM

WPP H1 revenue falls 3.2%; India down 2.9%, APAC declines 3.8%

WPP Reports 3.2% Revenue Drop Amid AI Strategy and Regional Challenges?blur=25

Chief Executive Cindy Rose said WPP had completed the first phase of its organisational overhaul under its Elevate28 strategy

e4m Staff Aug 6, 2026 12:01 PM

We're moving at the speed of light: Rob Reilly on WPP's transformation under Cindy Rose

Rob Reilly Discusses WPP's Rapid Transformation Under Cindy Rose?blur=25

Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India

Neeta Nair Jun 24, 2026 8:49 AM

US-Iran thaw may lift sentiment, but brands likely to wait for stability

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM