india-ad-spend-outlook-2026

US-Iran thaw may lift sentiment, but brands likely to wait for stability

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava 2 hours ago