heroine

From Bollywood glamour to pan-India stardom: Is Rashmika Mandanna the new face Lux needed?

Rashmika Mandanna x Lux?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention

Ganapathy Viswanathan May 11, 2026 8:35 AM