healthy-eating

Nutrition brands double down on digital as conscious consumption reshapes marketing

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Digital has emerged as the primary growth engine, with brands prioritising performance-led campaigns to capture high-intent consumers actively seeking healthier alternatives

Sunidhi Vijay May 1, 2026 8:49 AM

What HUL not talking to kids means for the brand and the F&B industry

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More brands will definitely have to follow the example and it's great that a big advertiser like HUL is taking the first step, say experts

Mansi Sharma & Kanchan Srivastava Apr 27, 2022 9:14 AM