halloween-campaigns

Big Bowl serves a spooky Halloween treat with its ‘Smash Your Hunger’ campaign

Big Bowl x Halloween?blur=25

The campaign features two digital-first short films

e4m Staff Nov 1, 2025 8:37 AM

From Spooks to Smiles: Inside Indian brands’ Halloween 2025 playbook

Halloween?blur=25

For Indian marketers, Halloween 2025 proved that micro-occasions can generate macro engagement

Soumya Gawri Nov 1, 2025 8:28 AM

Why Indian brands are embracing the ‘Western’ thrill of Halloween

Halloween marketing campaigns by Indian brands like Zomato and Starbucks?blur=25

The answer lies in a mix of commercial opportunism, youth demographics, globalized media, and the universal appeal of fun

e4m Staff Oct 31, 2025 2:36 PM