haircare-brand

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook

How Traya’s Saloni Anand built a haircare brand outside the FMCG rulebook?blur=25

Saloni Anand has been shaping how Traya speaks, what it refuses to promise, and the long-term relationship it chooses to build with users

Pooja Yadav Jan 23, 2026 9:27 AM

Meera’s ‘one diya, one tradition’ campaign rekindles India’s spirit of togetherness

Meera?blur=25

The campaign saw hundreds of people come together for a grand event to curate an extraordinary and massive display of the India map illuminated with thousands of diyas

e4m Staff Nov 1, 2024 6:00 PM