India is projected to be the world’s fastest-growing ad market in 2026, supported by cricket world cup, IPL, retail media and short form video

Kanchan Srivastava Dec 4, 2025 8:35 AM

At $242 bn in 2024, social media is the largest single advertising channel, as per the study

e4m Staff Aug 22, 2024 1:56 PM

According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM