At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation

Sunidhi Vijay May 22, 2026 8:31 AM

After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold

Aryendra Khan May 21, 2026 8:33 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental

Ganapathy Viswanathan May 21, 2026 8:00 AM

The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend

Shalinee Mishra May 20, 2026 4:10 PM

While conversations around credit and cultural acknowledgement continue, moments where Indian elements are clearly identified tend to generate strong online engagement

Vaishnavi Deshpande Apr 25, 2026 8:26 AM