geopolitical-tensions
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
Industry sources say the impact will be reflected in the system gradually on account of existing inventory buffers, but multiple cost pressures are signalling an upward movement in the commodity cycle
Chehneet Kaur Mar 18, 2026 9:09 AM