gen-z-marketing-strategy

The Variable bets on Gen Z with acquisition of Carson+Doyle

The Variable Strengthens Gen Z Strategy with Carson+Doyle Acquisition?blur=25

The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data

e4m Staff 1 hour ago

Communities over Commercials: How KFC became part of Gen Z conversations

KFC - Double Chicken Dynamite?blur=25

With a content-first strategy, KFC partnered with PlayAce to take the product - Double Chicken Dynamite directly into authentic social settings

NATIVE CONTENT Jul 30, 2026 12:35 PM