future-brands
Shopping?blur=25

According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories 

exchange4media Staff Jun 25, 2020 8:58 AM

High buzz and excitement at grand felicitation for Pitch Top 50 Brands?blur=25

Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator

exchange4media Staff Jun 5, 2014 8:57 AM

IPL 7: GECs gain ground with fragmented viewership?blur=25

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

"Along with topicality, brands need to create a connect that is contemporary"?blur=25

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

'Jugalbandi is key to successful partnerships in today's world'?blur=25

There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts

Saloni Datta May 29, 2013 8:14 PM

Future is about atomisation of the newspaper: Santosh Desai?blur=25

The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India

Surbhi Bhasin Aug 13, 2012 6:27 PM

Brands can no longer have guarded conversations with users: Santosh Desai?blur=25

Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands

Deepika Bhardwaj Apr 4, 2012 9:06 AM

Commerce will follow once we create a viable ecosystem: Santosh Desai?blur=25

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM