future-brands
According to reports released by Facebook India and Boston Consulting Group, digital influence has grown up to 70% for mobiles, 55%-60% for apparel, and up to 20-25% for the non-food CPG categories
Most applauded brands at the event were Bollywood - The Globetrotter, Narendra Modi - The Master Connector, Old Monk - The Evergreen and Paper Boat - The Innovator
With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy
Abhinav Trivedi May 12, 2014 8:17 AM
Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...
There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts
Saloni Datta May 29, 2013 8:14 PM
The newspaper of the future can be dismembered and consumed as independent entities, says Santosh Desai, MD & CEO, Future Brands India
Surbhi Bhasin Aug 13, 2012 6:27 PM
Brands of the future will have to accept the fact that the power to influence a consumer has shifted from brand managers to brand users, says Santosh Desai, CEO, Future Brands
Deepika Bhardwaj Apr 4, 2012 9:06 AM
Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.
