full-funnel-marketing

Amazon Ads' Kapil Sharma: Digital-first brands must break ‘inverted funnel trap’ to scale

Kapil Sharma: Digital-First Brands Must Evolve Beyond Performance Ads?blur=25

At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth

e4m Staff 27 minutes ago