fta-vs-pay-tv

FTA vs Pay TV: ‘Each medium will survive in its own way’

Pitch Madison Advertising Report 2025?blur=25

Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing on content’s primacy & foreseeing coexistence

e4m Staff Feb 13, 2025 12:37 PM