fmcg-marketing-trends

The Marketing Triad: How brands are connecting content, commerce & the consumer journey

Connecting Content, Commerce, and Consumer Journeys in Marketing?blur=25

As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels

Anuja Jain Jun 19, 2026 8:50 AM