first-party-data-strategy

From Reach to Relationships: How brands are embracing consent-driven marketing

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

Ventes Avenues Appoints Balamurugan Mani and Fauzan Abdul Rahim in Leadership Roles

Balamurugan Mani and Fauzan Rahim lead Ventes Avenues?blur=25

Company announces expansion of focus toward first-party data collaboration, CTV ecosystems, premium media supply and proprietary marketing technology

e4m Staff Mar 10, 2026 2:08 PM