first-party-data-in-advertising

5 yrs without IRS: How advertisers are planning print campaigns without a common benchmark

How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan 1 hour ago