first-party-data-in-advertising

What exactly is Commerce Media?

Understanding Commerce Media: The Future of Advertising in India?blur=25

The clearest point of agreement among industry executives is that commerce media is broader than retail media

Shantanu David Aug 10, 2026 9:30 AM

5 yrs without IRS: How advertisers are planning print campaigns without a common benchmark

How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM