fifa-world-cup-india
Why brands need a bigger playing field than cricket?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience

Ganapathy Viswanathan Jul 31, 2026 2:34 PM

Can FIFA build Zee into India's next great sports brand??blur=25

Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences

Mohit Mehra Jul 14, 2026 7:12 PM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

FIFA World Cup 2026?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers

Ganapathy Viswanathan Jun 12, 2026 8:16 AM

ZEEL bags FIFA media rights?blur=25

Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034

e4m Staff Jun 1, 2026 2:21 PM

The Importance of FIFA for Indian Marketers?blur=25

Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point

Shubhranshu Singh May 28, 2026 8:46 AM

JioStar exits FIFA World Cup rights race; Zee continues negotiations?blur=25

Negotiations between Zee and Fédération Internationale de Football Association (FIFA) are still underway and an agreement is expected to be signed soon, sources said

e4m Staff May 27, 2026 10:33 AM