experiential-economy

From Gigs to GDP: How India’s Cultural Festivals Are Fueling Economic Growth

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Guest Column: Sanjoy K Roy, Teamwork Arts MD, on India’s Rs 100 billion experiential boom, he reflects on the rise of immersive events redefining brand and consumer engagement.

Sanjoy K Roy Jun 24, 2025 3:31 PM

BW Businessworld's latest issue shines spotlight on upturn in India’s experiential economy

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The issue explores the resurgence in India’s experiential economy with key insights from industry captains

e4m Staff Oct 5, 2023 11:40 AM