entertainment-economy

Yash Raj Films invests in Rusk Media to shape India’s vertical entertainment economy

Yash Raj Films?blur=25

Under the partnership, Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels

e4m Staff Jun 29, 2026 10:32 AM

Gen-AI set to take centre stage in India’s entertainment economy

AI in entertainment?blur=25

From experimentation to core content production, AI is now embedded across film, TV and OTT sectors

Kanchan Srivastava Feb 20, 2026 9:05 AM