english-gec
Comedy Central to host exclusive screening of Suits in Mumbai

Comedy Central has said that it will host anexclusive screening of the upcoming episode of popular television series Suits in Mumbai, 12 hours before its international airing.

exchange4media Staff Jan 25, 2016 6:12 PM

Few proponents of locally produced English GEC shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with production of local content

Collin Furtado Sep 18, 2015 8:05 AM

English GEC space preps to grow into Rs 400 crore market

The preferred entertainment destination of the premium classes, English GECs are now taking major strides to tap into larger audience base with mass appealing strategies. Growing at 15% YoY, the genre is expected to rise to Rs.400-450 crore by the end of the financial year

Collin Furtado Aug 11, 2015 8:30 AM

Colors Infinity rolls out unique marketing campaign for channel launch

Viacom18, for the launch of their new English GEC channel has rolled out a campaign which includes a number of customer centric innovations to engage with viewers

exchange4media Staff Aug 1, 2015 12:00 PM

Colors Infinity programming line-up consist top international shows

Colors Infinity released its programming line up which consisted of the top international shows such of Fargo, Orange is the New Black, Better Call Saul, The Flash, My Kitchen Rules, The Musketeers, Forever and The Big C. The channel will also have three episodes of each show playing back-to-back from 9pm to 12pm

exchange4media Staff Jul 9, 2015 1:02 PM

Content acquisition a double-edged sword for English GECs

The cost of acquisition ranges between $5,000 & $8,500 per show per hour, but monetisation & profitability depends a lot on the global popularity of the show and the network premiering it, say industry experts

Abhinav Trivedi Jan 9, 2014 9:28 AM