earned-media-vs-paid-influence

CMOs don’t need more PR. They need more reasons to believe in PR

CMOs Demand More Impactful PR Strategies for Business Growth?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why PR must move beyond media coverage & demonstrate business impact to earn a bigger role in marketing strategy

Ganapathy Viswanathan 1 hour ago