early-monsoon

Early monsoons dampen Q1 performances of consumer durable majors

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While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year ahead, citing long-term demand

Chehneet Kaur Aug 26, 2025 9:13 AM

Summer sales dip; early monsoon prompts shift in brand strategy

summer sales, early monsoon?blur=25

Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers

Sunidhi Vijay Jun 11, 2025 8:11 AM