e4m-golden-mikes-2025

Radio, someone still loves you: Josy Paul’s ode to ‘an invisible magician’

Josy paul?blur=25

Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but a performance

e4m Staff May 28, 2025 4:38 PM